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The diversified heritage economy

IN my last article I revealed parameters for the creative and cultural sector masterplan synthesised by the Artists’ Coalition from stakeholder consultations. The plan identifies a series of interventions to grow the GDP contribution of the sector from $1.9 billion to $7 billion in four short years. One of the pillars of this growth is the “Heritage Economy”—which currently operates at a net loss to our economy. We anticipate we can grow this to a $1 billion earner annually. Here’s how…

Wikipedia defines heritage as “something inherited from the past: natural heritage—the inheritance of fauna and flora, landscape and landforms and other natural resources; cultural heritage—the legacy of physical artifacts and intangible attributes of a group; man-made heritage; food heritage; industrial heritage; and virtual heritage.” This heritage is economised through: museums, heritage sites; by merchandise like books, toys, and clothes; and by restaurants, events, etc.

This nation has been blessed with phenomenal heritage in each category. As the last piece of the Andean rainforest we’ve amazing natural diversity for a small island. We’re said to have: one of the most varied bird and butterfly populations in the world; the world’s hottest pepper; the richest cocoa; etc. We have the 7,000-year Banwari man fossil—the oldest human remains in this part of the world. We have the magic mixing of five ancient civilisations. We have legions of interesting heroes. We have incredible sites of global interest like the observatory where latitude and longitude were calculated for the western hemisphere, one of the first commercial oil wells in the hemisphere and the site where television was being invented…
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